We help marketers build audiences, reach audiences,
and optimise for results by delivering all the capabilities needed to succeed on mobile.
In the framework of market auditing we analyze the competitors' context,
consumer demand and the dynamics of supply channels. In addition, we analyze
the business strategies of these companies, the ideology of the existing
brands and the understanding of the audience, starting with the consumers
and the employees of the company.
This complex analysis allows us to determine market possibilities in terms
of consumer motivations and economic attractions and choose a proper path
towards company development or separate products. This understanding allows
the client to make more strategic decisions in the future, and increase
Based on the conclusions of our market audit we unlock the understanding
of the competitors, the peculiarities of the consumer, and the distinguishing
characteristics of the organization. We formalize a philosophy that is
necessary to create in the conscious of the consumer, and of other audiences.
Starting off with our business strategy, we offer a direction for brand
development and describe in depth how we can reach our goals in terms
of product offering, supply channels, pricing politics, and intriguing
marketing communications right up to the point of evaluating the necessary
investments and the forming of a calendar of attack.
The opinion about the brand by the consumer may be formed with the assistance
of advertising communications - advertising, PR, and so forth. But the
final picture is formed by the results of the company working with
the product. We illuminate the more critical points of company/client
participation. We then describe the consumer experience, which the client
should receive. Finally, we help develop standards and procedures that
serve the client, helping them to ensure that this experience is attained.
The product results are evaluated based on the creation and development
of the brand from the point of view of the relationship between the business
results and the investors. We evaluate the brand both from the financial
and strategic points of view. For example, understanding the cost of the
brand in relation to other properties helps to solve problems that may
arise during budget development and consideration of business opportunities.